Through the years, many new web site design developments had set sail: invariably, whereas some sank, some have taken off very efficiently. Which web site design developments have been extra than simply fads?

Allow us to state the apparent: flat design is the web site design development of the second! Flat design is all over the place! Because of Microsoft’s Home windows eight and Apple’s iOS7, flat design will proceed to be a massively influential development in web site design.

The opposite massive development is responsive design. Responsive design signifies that the format of an internet site goes to be adjusted in response to the weather such because the width of the gadget that a customer is utilizing to entry the web site. The performance of the web site itself now will depend on the context that the web site is used.

As an alternative of constructing separate cellular variations of your web sites, a extra built-in strategy is most popular. Some web site designers are even constructing for cellular first, with desktop and laptop computer variations now being handled as secondary. It’s excessive time to rethink the consumer expertise on smaller screens!

Because it eliminates the necessity for having a number of subdomains and duplicate content material, an added bonus for embracing responsive design is perhaps in giving the web sites a lift within the search engine outcomes pages. The “cellular first” strategy to web site design could also be in charge for the development of utilizing a number of parallax scrolling, horizontal scrolling, column-based mostly);

One other web site design development that’s in all probability influenced by cellular is the prevalence of minimalistic navigation. In an effort to scale back the quantity of clicks wanted to navigate round an internet site, designers are utilizing lightboxes, overlays, increasing and repositioned tiles, as a way to load as a lot content material as attainable with out truly loading a brand new webpage. Fastened navigation and content material are commonplace amongst newly designed web sites. Dynamic backgrounds, be it video or shifting backgrounds, are additionally very fashionable in the mean time!

HTML5 is opening some new prospects in web site design. It’s enjoying good with CSS3 and jQuery. You need to use CSS to exchange pictures, which is one other web site design development that’s more likely to stick round for the very long time. It will be a disgrace, although, for HTML5 utilization to develop into a brand new Flash.

Visible storytelling is an enormous development! As an alternative of telling your model story utilizing blocks of textual content, “say it” utilizing pictures, icons, infographics and different technique of visible expression. Mix your content material and visuals in a mixture that’s irresistible to net surfers of immediately who’re dwelling in an more and more visible world and have little endurance on your lengthy paragraphs. The online is turning into much less textual content-heavy, and it’s a development that’s more likely to proceed sooner or later, so hold your textual content content material clear and concise!

Does that imply that the search engine optimization copywriting is lifeless? Not likely, it’s simply that the main target is faraway from key phrase-centric copy, at the least in the mean time, because of quite a few Google updates concentrating on what the search engine sees as “key phrase stuffing” and different types of spam. You definitely cannot go mistaken with writing together with your viewers in thoughts: what you need is to emotionally join together with your prospects, and never attempt to feed an more and more fickle beast that Google has become);

Typography may be a component of design! Web site designers are experimenting with a extra artistic use of typography: utilizing any previous typeface will not do any extra – attempt to inject some character in your font decisions. Do not go overboard, simply attempt to step away from overly easy and overused typefaces. Fonts de jour are greater, and using net fonts is on the rise. Anticipate to see extra responsive typography as properly.

What about using colours in web site design? Monochromatic design appears to be a development. However so is hypercolor – a multicolored strategy appears to go properly with the present flat design development!

In an business that’s continually shifting ahead, holding on to previous developments places you behind your competitors that’s bravely embracing the brand new. Be frank: are you, maybe unconsciously, clinging to previous design patterns? Do not let previous developments overwhelm your web site design enterprise! It is time to embrace some new “previous tips” of the commerce!